About Us
Our Journey
Founded in 2025 in Sydney, YogaGripsAU was born from a simple observation: traditional yoga towels weren't meeting the needs of dedicated practitioners. Our founder, an avid yogi with over 15 years of practice, experienced firsthand the frustration of slipping during intense sessions despite using premium mats and towels.
After months of research and testing different materials, we developed our signature microfiber blend that offers unparalleled grip, even in the sweatiest hot yoga classes. What started as a solution to a personal problem quickly grew into a mission to help yoga enthusiasts across Australia enhance their practice.
Today, we're proud to offer yoga mat towels that combine functionality, sustainability, and style – designed in Australia for the unique needs of our yoga community.
Our Core Values
Quality Without Compromise
We believe that the tools you use in your practice matter. That's why we never compromise on materials or craftsmanship, ensuring each towel meets our exacting standards.
Environmental Responsibility
We're committed to minimizing our environmental footprint through sustainable materials, eco-friendly packaging, and responsible manufacturing practices.
Community Support
We actively support the Australian yoga community through partnerships with local studios, educational content, and giving back initiatives.
The Team Behind YogaGripsAU
Emily Chen
Founder & Creative Director
Certified yoga instructor with 15+ years of practice and product design experience.
Michael Taylor
Head of Operations
Supply chain expert ensuring our products meet the highest quality standards.
Sarah Wilson
Sustainability Manager
Environmental scientist dedicated to our eco-friendly initiatives and materials research.
Our Promise To You
At YogaGripsAU, we stand behind every product we create. We're committed to exceptional quality, customer satisfaction, and continuous innovation. Our promise is simple: we'll help you enhance your yoga practice with products that perform as great as they look.